cellhelmet

  • We buy with our eyes first. A solid hero image of a widget can add a ton of perceived value in the mind of the consumer. This philosophy drove every shutter click and every mouse click between the idea and its distribution.

  • Creating a set in a small office where the talent is the focus, but the product is the star, was a challenge at first.

  • Guiding rookie talent on screen can be a delicate dance.

It all started when…

I was hired to work for cellhelmet* in March of 2023. Since then, I’ve produced dozens** of pieces of photo, video, and digital content for paid and owned touchpoints alongside our talented designers and social media coordinator.

*a leading mobile electronics accessory company

**likely closer to hundreds

During my time here, I ensured each element of photography, video, or motion graphics worked with each other as a cohesive campaign written in the brand’s voice***. Working alongside our Creative Director and Marketing Director, we were able to increase D2C revenue by 70% YOY, and continue to expand our efforts through the launch of an ever-growing collection of case designs.

Over my first year with the company, I completed over 85 separate projects, each producing iterated A/B-ready**** versions of all content for applicable online outlets using the Adobe Creative Suite, including

  • Premiere Pro

  • After Effects

  • Lightroom

  • Photoshop

  • and, Illustrator.

***while staying current on TikTok dances

****sometimes A/B/C/D

I also spearheaded the design and installation for a basic studio for on screen talent. Using primarily Cardellini clamps and spike tape, along with a coat of matte primer, we made a permanent home in the office for on-screen talent to record demo videos and more. In concert with the expanded efforts in the product photography room to create more content quicker, the company’s look is now more uniform and current.