Demo Videos
D2C | cellhelmet
We sell a lot of different products.
And we needed a way to quickly educate our audience in an engaging way.
Enter the Demo Room.
I needed a space to film these demos that set up and tore back down quickly, spotlighted the product, and, most importantly, looked identical from video to video.
Armed with some grip equipment for a film set, a bucket of matte white primer, and a budget of $300, we made a black and white tabletop set with three cameras, 5 lights, and discrete audio recording.
Through tests and iterations, we whittled the set down to the current design. The center of the frame could be our 1x1 social edit and fit easily on Reels, Stories, and ads by using a branded set of simple frames.
Studio B as it has come to be known allowed the company to start a whole new category of video production — the product demo.
While the content is educational, it has to be engaging. Luckily, my partner in crime on camera is a natural, and I have enough experience with short-form web video to know that every second of space on a timeline could be the moment a viewer scrolls past.
Budget limitations required we shoot the demos on three different camera bodies, which proved challenging to match up in post. Luckily, through the use of the scopes in the Lumetri panel in Premiere Pro, matching whites and skin tones was easy enough after the initial correction was applied to each camera’s footage.
This project was a great experience shepherding a video from pre-production all the way through to distribution of the assets.